Sam George Vows DSTV Price Slash: “I Won’t Leave Without a Reduction”
Communications Minister Takes Bold Stand as Ghanaians Decry High DSTV Costs Amid Economic Strain
Edem Latsu Nukafu 
Minister for Communication, Digital Technology, and Innovations, Samuel Nartey George, has pledged to secure a reduction in DSTV subscription prices, addressing mounting public outrage over the pay-TV giant’s pricing in Ghana.
Speaking at a sector briefing on Thursday, July 3, the minister acknowledged growing frustrations among Ghanaians who view DSTV’s current charges as disconnected from the nation’s economic realities.
“I make you one promise: I won’t leave tomorrow’s meeting without securing a drop in the pricing of DSTV. That is a solemn promise I make to you,” Sam George declared.
■ Ministry Moves to Enforce Fair Pricing
The Minister revealed that his office has already held preliminary discussions with DSTV’s local representatives. A more decisive meeting has been scheduled with both DSTV Ghana and their South African headquarters to formally negotiate new pricing models that reflect value for money, affordability, and quality of service for Ghanaian consumers.
“The pricing structures must be responsive to Ghana’s economic context,” he emphasized. “Our engagement reflects a deep commitment to regulatory fairness and digital service accountability.”
■ Ghanaians Demand Relief
The pledge comes at a time when public outcry over rising subscription fees has dominated social media and radio discussions, with many arguing that DSTV’s packages are becoming unaffordable amid general economic hardship.
Subscribers have complained that the content offered is increasingly repetitive, while prices continue to rise, leaving them with less value for higher cost.
■ Transparency and Accountability Ahead
Sam George assured the public that the outcome of the upcoming meeting will be made public and that the ministry’s stance is rooted in consumer protection and fairness in the digital services space.
“We are committed to ensuring that services like DSTV are accessible and responsive to the needs of ordinary citizens,” he concluded.
Ghanaians now await the results of Friday’s high-stakes meeting, hopeful that it will lead to tangible price relief and set a precedent for stronger consumer advocacy in Ghana’s digital economy.
