Pharrell Williams Sues Spreadshirt for $14M Over Alleged BBC Brand Knockoffs

Global fashion innovator and music legend Pharrell Williams is taking legal aim at counterfeits—this time through a $14 million lawsuit filed against print-on-demand clothing company Spreadshirt. The suit, lodged on behalf of Billionaire Boys Club (BBC) Ice Cream Clothing, LLC, accuses the German-based platform of knowingly enabling the sale of fake apparel using BBC trademarks and designs.

According to details of the lawsuit, Pharrell’s legal team argues that Spreadshirt facilitated the mass production and sale of counterfeit merchandise that misused the iconic BBC name, logos, and style elements that have become synonymous with the brand’s global streetwear appeal.

■ “This Is About Brand Integrity” – Pharrell Moves to Defend BBC

Pharrell, who co-founded Billionaire Boys Club in 2003, has long positioned the label as a symbol of creative originality and luxury street culture. With the brand expanding into global markets and collaborations with top-tier designers and retailers, the lawsuit signals a zero-tolerance approach toward any infringement that threatens its identity.

“This isn’t just about money—it’s about respect for creativity,” said a source close to the case.

“Pharrell has built BBC from the ground up, and he’s not going to sit back while others profit from his vision.”

■ Allegations: “Willful and Repeated Violations”

The lawsuit, filed in the United States, states that Spreadshirt allowed users to create and sell BBC-branded designs without authorization, violating trademarks, and misleading consumers. The complaint details numerous instances of BBC-style apparel listed on the site—ranging from hoodies to caps—all bearing unauthorized reproductions of the brand’s name and imagery.

BBC is seeking statutory damages, profits earned from counterfeit sales, and a permanent injunction to prevent future misuse.

■ A Broader Crackdown on Fashion Imitations

Pharrell’s legal move comes amid a growing trend of fashion brands fighting back against fast fashion and unauthorized reproductions. Industry insiders say this case could set a strong precedent in the battle between original creators and print-on-demand platforms that skirt licensing boundaries.

As the fashion and music worlds await Spreadshirt’s official response, one thing is clear: Pharrell Williams is ready to protect his empire—one legal beat at a time.